AIM Global Joins Forces with World’s Top RFID Solution Providers to Launch Aggressive RFID Consumer Awareness Campaign.
Courtesy Aim Global.

Recognizing the need in the marketplace to dramatically increase positive public perception of radio frequency identification (RFID) technologies, AIM Global, the worldwide industry association and advocate for supporting innovation and growth in automatic identification and mobility technologies, today announced it has launched an aggressive and proactive RFID outreach initiative in the United States to educate the general public and policy makers about the myriad consumer benefits of RFID technologies. The campaign will also provide relevant, timely examples of consumer-oriented RFID applications, dispel myths promoting public concern about the technology, and correct inaccuracies and misperceptions about the usage of RFID in society today. The outreach initiative, already underway carries the overarching theme of “RFID: Making the World a Better Place,” and focuses on the convenience, safety, and security that RFID brings to consumers’ daily lives. AIM Global executives are overseeing the orchestration of the campaign, with execution handled by Abelson Group, Inc., a New York, N.Y.-based marketing and communications firm specializing in the technology and telecommunications sectors.

The RFID outreach initiative includes the involvement of members of the organization’s education and public policy committee, including Alien Technology, Impinj, Motorola, Savi, Sirit, and UPM Raflatac. The important program, which entails extensive media relations outreach and contributed article and oped placements, spotlights a wide range of RFID applications, consumer benefits, and ongoing industry activities for self-regulation. AIM Global intends to showcase the viability and versatility of RFID technologies in familiar environments, and illustrate how RFID is already improving consumer quality of life through such innovations as the automated payment of toll road fees and public transit fares, the authentication of prescription medications, food safety and homeland security enhancements, the quick check-out of library materials, and the tracking of the locations and progress of participants in marathons and other races. “AIM Global has an important role as an industry educator and advocate, and serves as a strong, positive, and proactive voice on specific challenges confronting its diverse international membership,” said Dan Mullen, president of AIM Global. “From its inception, AIM Global has been committed to worldwide leadership within the RFID industry by providing factual online and offline materials, and by delivering unbiased knowledge and understanding for all things RFID. This awareness initiative is simply a logical extension of that role and commitment. Consequently, AIM Global will utilize its extensive communications platform to bring more affirmative recognition and attention to the positive benefits of consumer-focused RFID applications in today’s world.

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